The Principles and Elements of great design in floral art and flower arranging are; accent, balance, colour, contrast, dominance, form, line, pattern, proportion, rhythm, scale, space and texture.A brief introduction to each element and principle as associated with floral design is available in this free series with a more comprehensive series of instructions and examples available on the CDs below. The feature illustrated here is the element form and you will find links to the others in this free series in the left column.

At last!! You can now learn all the elements and principles of floral design at your own pace, on your own computer from an internationally trained and accredited teacher, Ngaire Clarke! These are the foundation stones of excellent design, essential for all florists, floristry students and floral designers. Stand out from the crowd after taking these thirteen lessons, step by step, theory and practical, with short movie clips, slide shows and summary sheets to illustrate all the key points. An exclusive in-house publication, this is only available through floralartmall.com and floraldesignmagazine.com. Presented as a CD Rom for playing through your computer monitor. Click here for details The companion CD Rom to Elements and Principles , this incredible CD Rom gives you all the stunning colour theory of excellent floral design. Step by step instructions, theory with illustrations from Nature, you will be able to break out and try new schemes, fresh approaches, with this series of lessons by 12 international floral design teachers. Not available anywhere else, this is a world exclusive published in house by floralartmall.com. It will lift your designs up into the world of the experts! Click here for details AND NOW TWO BOOKS THAT WILL HELP YOU FURTHER... The Art of Floral Design has become the definitive standard in teaching design techniques. In-depth and illustrated in full color, it offerscomprehensive information on the principles and mechanics of flower arranging, basic flower anatomy, and arrangement styles for all occasions. This well-written text combines theory and practice to familiarize you with the basics and guide you through more advanced floral techniques. Order here Flower Arranging Style : An International Collection of Ideas and Inspirations for All Seasons by Judith Blacklock In this book, one of the London's best known flower arrangers shows how anyone can create stunning arrangements for every season, every room, and every  occasion. Packed with descriptions and step-by-step instructions, Flower Arranging Style is an indispensable resource for beginning and experienced arrangers alike. Order here