new exports for sundries company


MAGAZINE AND DVD: UK company Corsage Creations used floral design magazine's annual Wedding Special to expand their markets targeting florists in Australia and New Zealand and encouraging florists in the UK. Their full page advertisement was supported by a 2 page lesson/advertorial using their products with product placement in the companion DVD for that edition.
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Advertising opportunities with MTL Investments Ltd
Floralartmall.com is a division of MTL Investments Ltd, an international, dynamic business using the considerable opportunities of the internet to promote floral design and flower arranging. This main portal site as well as the sister sites are constantly establishing and reflecting the latest trends in floristry, flower arranging and floral art, providing a unique experience with flowers for a world wide readership, and extensive and successful presence in all major search engines. The other main divisions reflected in their websites are:

www floraldesignmagazine.com - published monthly as as Emag flipbook that is able to be viewed on modern mobile devices and can be downloaded.

www.floraldesign-DVDs.com - monthly optional companion DVD published with each issue with product placements possible.

www.floralartmall.com/downloads/ebooks.html- Ebooks on a variety of topics covering lessons and flower industry business advice with product placements available.

www.vimeo.com/floraldesign- Flower arranging videos of lessons, interviews with flower growers, designers and short show clips- space available within these as monthly or yearly rental.

floral design magazine Readership Profiles:

Published as an online magazine since November 2002, after numerous requests, the floral design magazine has become a monthly multi media, internationally read, digital magazine. Readership comprises florists, floristry students, floristry colleges, floristry teachers and hobby flower arrangers worldwide. Many subscriptions are also for the libraries of large floral art clubs, tertiary courses in floristry and colleges.
Comprehensive columns and features follow the latest international trends and encourage strong reader involvement. It provides inspirational designs, themed ideas, and lessons from top florists and designers from a worldwide pool of expertise.

The depth of information makes floral design magazine a valuable companion for florists and flower arrangers of all ages and levels of expertise with a keeping rate as a long lasting resource.

Most are annual, international travellers to prestigious shows either as competitors or demonstrators. Readers, who are leaders in their fields and extremely loyal to the magazine, are predominantly female with a smaller number of male florists with large disposable incomes.They are mainly from New Zealand, Australia, Canada,South Africa, UK, and USA. Tertiary Floristry tutors and students, executive members of floral guilds, societies and clubs, flower arranging teachers and professional florists make up the majority of the readership base with amateur floral artists the other large reader segment.

Many use the lessons featured, as a foundation for their own teaching classes, and a reference point for their students. Others use the design ideas and product features for events and functions they have been commissioned to complete. The magazine has high retention as a reference guide for ideas, and advice and is used as reference materials for student florists.

Advertisers are only accepted if their products contribute to the reading experience of the subscribers, and advertorials are available to enhance this.

To discuss your company's involvement with the multimedia editions of floral design magazine, or within the websites contact:
Mike Legg
Sales, Advertising and Marketing
info@floralartmall.com

increasing sales locally
flower grower

DVD: Flower arranging lessons using Orchids was filmed in the growing houses at Marohemo Orchids, Cymbidium growers in New Zealand. This gave the opportunity for an indepth interview with the growers after the lessons.

This spot was used to announce normally unavailable export quality Orchids were now available to New Zealand florists.

This announcement was reinforced in the companion edition of floral design magazine in the advertising for the DVD.
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BOUQUETS
".. you are all great! I honestly don't order much online. But when I encounter outstanding customer service, such as you provide, and outstanding offerings, it is very hard to resist!...keep up the good work down there!" Ros, Texas USA
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floralartmall.com is a division of MTL Investments Ltd: 17 Hill Street Paeroa 3600 New Zealand | Phone +64 7 862 7966 | fax +64 7 862 7965 | Email info@floralartmall.com