Are you aware of the advice brides are given by about.com on what to look for in a florist? This information becomes "internet wisdom" and is duplicated again and again over thousands of websites.You need to know what brides are being told and be very prepared for it or your competition will win those valuable wedding clients
I have taken just 4 of the "12 questions to ask your florist" from that website and placed them in bold type below, and given you links all the resources at our disposal here at floralartmall.com to help you maximize your share of the wedding market in your area and online!

Book in your floral designer early during the wedding planning process. You'll want a designer who is gifted, knowledgeable and agreeable..."

Gifted and knowledgable? THAT'S EASY .. Download the annual wedding specials from floral design magazine loaded with wedding ideas, techniques and styles. The three links you need are

1.Wedding bouquets lessons and ideas emag - download $US8.00

2.Weddings, bouquets and real weddings with all the floral details done - download $US8.00

3.The latest wedding trends from Europe including floral earrings, wristlets and handbags - download $US8.00

What is the florist's design philosophy? Minimal? Traditional ? Edgy and modern? Florists love explaining their artistic sensibilities -- the styles they love, their favorite flowers,the palettes they adore. Do the florist's views fit with your own ideas?
Wow, this implies that as a wedding florist you can only do one style of flowers well, and you only work really well with your favourite flowers and colours. Take photographs of your work to prove you are versatile! Hopeless photographer? WE CAN HELP!

Download the ebook which will teach you how to turn your ordinary digital photos into sensational sales aids!

Get those photos mounted on large canvas frames and use them around the walls of your floristry studio, and at bridal shows. Make sure the photos you choose show a range of floral design styles, different wedding flowers, and a wide colour palette.

How many weddings will the florist do on the same day or weekend as yours? You'll want to know that your florist won't be rushed on the day. If a bride hears a wedding florist boast that she is so good she does 5-10 weddings in a weekend, alarm bells will ring, after all this is the day she wants you all to herself!
Maximise every opportunity so you can work with less brides and make more money or if you would love to be in that position WE CAN HELP!

Download the ebook, 11 step formula to Wedding Floristry Success. It is loaded with successful, proven ideas- download $US10

What are the hottest floral trends of the moment? Why do they work or not work? What's the most innovative concept the florist has recently brought to a design project
I can't repeat often enough, you need to be up to date with not only modern trends, but also emerging trends for the brides who wants  the latest look. And the way to do that, in fact, in my opinion, the only way to do that, is to

take out a 12 month subscription to floral design magazine.

Twelve editions, one a month, not only give you ideas to try but also will form an extensive collection to be shown to your brides. Believe me, they will get very excited looking at emerging trends they will never have been exposed to before, and guess what, you introduced them... a hot modern florist? You bet you will be!