Floralartmall.com is an international, multi faceted, dynamic business using the considerable opportunities of the internet to promote floral design. The main site is constantly establishing and reflecting the latest trends in floristry, ikebana and floral art, providing a unique experience with flowers for a world wide readership, and extensive and successful presence in all major search engines.

Browse at www.floralartmall.com and www.floraldesignmagazine.com

floral design magazine Readership Profiles:

Floralartmall.com has published an online magazine since November 2002. After numerous requests, the magazine now has a print version . Readership comprises florists, floristry students and floral artists worldwide. Many subscriptions are also for the libraries of large clubs, tertiary and floral institutions representing hundreds of readers. It is published monthly for a national and international dedicated readership base of leaders in floristry and floral design.
Comprehensive columns and features follow the latest international trends and encourage strong reader involvement. It provides inspirational designs, themed ideas, and lessons from top florists and designers from a worldwide pool of expertise.

The depth of information makes floral design magazine a valuable companion for florists and flower arrangers of all ages and levels of expertise with a keeping rate as a long lasting coffee table magazine.

Most are annual, international travellers to prestigious shows either as competitors or demonstrators. Readers, who are leaders in their fields and extremely loyal to the magazine, are predominantly female with a smaller number of male florists with large diposable incomes.They are mainly from New Zealand, Australia, Canada, UK, and USA. Tertiary Floristry tutors and students, executive members of floral guilds, societies and clubs , flower arranging teachers and professional florists make up the majority of the readership base with amateur floral artists the other large reader segment.

Many use the lessons featured, as a foundation for their own teaching classes, and a reference point for their students. Others use the design ideas and product features for events and functions they have been commissioned to complete. The magazine has high retention as a reference guide for ideas, and advice and is used as reference materials for student florists.

To discuss your company's involvement with the print edition of the floral design magazine, or with the websites contact:
Mike Legg
Sales, Advertising and Marketing
info@floralartmall.com